/* Layout: スマホ縦スクロール前提の1枚チラシ。ステッカー風カードを積み、各カードに「見るポイント」の吹き出しを添える。ポップな単一テーマで固定 */
:root {
  color-scheme: light;
  --sky: #cdeefd;
  --dot: #b2e2f8;
  --paper: #ffffff;
  --ink: #23264a;
  --ink-soft: #5b5f86;
  --sun: #ffd23f;
  --sun-pale: #fff4c4;
  --coral: #ff5c7a;
  --coral-pale: #ffe3e8;
  --mint: #16b67f;
  --mint-pale: #d9f7ea;
  --lav: #ece9ff;
  --pop: "Mochiy Pop One", "Hiragino Maru Gothic ProN", "Yu Gothic", sans-serif;
  --body: "M PLUS Rounded 1c", "Hiragino Maru Gothic ProN", "Yu Gothic", sans-serif;
  --num: "Rubik", "Hiragino Maru Gothic ProN", system-ui, sans-serif;
}
* { box-sizing: border-box; }
body {
  background-color: var(--sky);
  background-image: radial-gradient(var(--dot) 2px, transparent 2.5px);
  background-size: 22px 22px;
  color: var(--ink);
  font-family: var(--body);
  font-size: 15px;
  line-height: 1.75;
  padding-block: 24px 40px;
  padding-inline: 16px;
}
.flyer { max-width: 620px; margin: 0 auto; display: grid; gap: 22px; }
.num { font-family: var(--num); font-variant-numeric: tabular-nums; }
b.hl { background: linear-gradient(transparent 58%, var(--sun) 58%); }

.card {
  background: var(--paper);
  border: 3px solid var(--ink);
  border-radius: 22px;
  box-shadow: 5px 6px 0 var(--ink);
  padding: 22px 20px;
  position: relative;
}

/* ヘッダー */
.head { background: var(--sun); text-align: center; padding: 26px 20px 24px; }
.stamp {
  display: inline-block;
  font-family: var(--pop);
  font-size: 13px;
  background: var(--ink);
  color: var(--sun);
  padding: 4px 14px;
  border-radius: 999px;
  transform: rotate(-3deg);
}
.co { font-family: var(--pop); font-size: 30px; line-height: 1.3; margin: 12px 0 0; }
.co .code { font-family: var(--num); font-size: 15px; background: var(--paper); border: 2px solid var(--ink); border-radius: 8px; padding: 0 8px; vertical-align: middle; margin-left: 6px; }
.period { font-size: 13px; font-weight: 700; margin: 4px 0 0; }
.bubble-big {
  margin: 18px auto 0;
  background: var(--paper);
  border: 3px solid var(--ink);
  border-radius: 20px;
  padding: 14px 16px 16px;
  position: relative;
  max-width: 440px;
}
.bubble-big::before {
  content: "";
  position: absolute;
  top: -15px; left: 50%;
  width: 22px; height: 22px;
  background: var(--paper);
  border-left: 3px solid var(--ink);
  border-top: 3px solid var(--ink);
  transform: translateX(-50%) rotate(45deg);
}
.bubble-big .lead { font-size: 13px; font-weight: 800; color: var(--ink-soft); margin: 0; }
h1 { font-family: var(--pop); font-weight: 400; font-size: clamp(25px, 7vw, 34px); line-height: 1.35; margin: 4px 0 0; text-wrap: balance; }
h1 .up { color: var(--coral); }
.chips { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px; margin-top: 14px; }
.chip { font-weight: 800; font-size: 13px; padding: 3px 12px; border-radius: 999px; border: 2px solid var(--ink); background: var(--paper); }
.chip.dn { background: #e3ecff; }
.chip.up { background: var(--coral-pale); }

/* セクション見出し */
.sec-head { display: flex; align-items: center; gap: 10px; margin: 0 0 14px; }
.step {
  flex: none;
  font-family: var(--pop);
  font-size: 12px;
  line-height: 1.1;
  text-align: center;
  width: 54px; height: 54px;
  border-radius: 50%;
  background: var(--coral);
  color: #fff;
  border: 3px solid var(--ink);
  display: grid; place-items: center;
  transform: rotate(-8deg);
}
.step span { font-family: var(--num); font-size: 20px; display: block; }
h2 { font-family: var(--pop); font-weight: 400; font-size: 20px; line-height: 1.4; margin: 0; text-wrap: balance; }

/* 見るポイントの吹き出し */
.tip { display: grid; grid-template-columns: 52px 1fr; gap: 10px; align-items: start; margin-top: 16px; }
.tip svg { width: 52px; height: 52px; display: block; }
.tip .say {
  background: var(--lav);
  border-radius: 16px;
  padding: 10px 14px;
  font-size: 14px;
  position: relative;
  min-width: 0;
}
.tip .say::before {
  content: "";
  position: absolute;
  left: -9px; top: 16px;
  border: 9px solid transparent;
  border-right-color: var(--lav);
  border-left: 0;
}
.tip .say strong { display: block; font-family: var(--pop); font-weight: 400; font-size: 13px; color: var(--coral); }

/* ① 売上と利益 */
.vs { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.big { border: 3px solid var(--ink); border-radius: 18px; padding: 14px 12px 12px; text-align: center; min-width: 0; }
.big.sales { background: #eaf1ff; }
.big.profit { background: var(--coral-pale); }
.big .k { font-weight: 800; font-size: 14px; }
.big .k small { display: block; font-size: 11px; font-weight: 700; color: var(--ink-soft); }
.arrow { font-family: var(--num); font-weight: 800; font-size: 30px; line-height: 1.1; margin: 6px 0 2px; }
.arrow.dn { color: #3b6ee8; }
.arrow.up { color: var(--coral); }
.big .v { font-family: var(--num); font-weight: 800; font-size: 26px; line-height: 1.2; }
.big .v small { font-family: var(--body); font-size: 13px; font-weight: 800; }
.big .p { font-size: 12px; color: var(--ink-soft); }
.minis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; margin-top: 12px; }
.mini { background: #f5f6fb; border-radius: 12px; padding: 8px 6px; text-align: center; font-size: 12px; font-weight: 700; color: var(--ink-soft); min-width: 0; }
.mini .mv { display: block; font-family: var(--num); font-weight: 800; font-size: 15px; white-space: nowrap; color: var(--ink); line-height: 1.3; }
.mini .md { font-family: var(--num); font-weight: 800; color: var(--coral); }

/* ② 理由 */
.reasons { display: grid; gap: 12px; }
.reason { border: 2px solid var(--ink); border-radius: 16px; padding: 12px 14px; display: grid; grid-template-columns: auto 1fr; gap: 4px 12px; align-items: center; }
.reason .tag { font-family: var(--pop); font-size: 12px; padding: 4px 10px; border-radius: 10px; border: 2px solid var(--ink); white-space: nowrap; }
.reason .tag.dn { background: #e3ecff; }
.reason .tag.up { background: var(--coral-pale); }
.reason h3 { margin: 0; font-size: 16px; font-weight: 800; line-height: 1.45; min-width: 0; }
.reason p { grid-column: 1 / -1; margin: 2px 0 0; font-size: 14px; color: var(--ink-soft); }
.reason p b { color: var(--ink); }

/* 台数グラフ（HTMLの棒で描いて、スマホでも文字サイズを保つ） */
.chart { margin-top: 16px; background: var(--sun-pale); border-radius: 16px; padding: 14px 12px 10px; }
.chart .ct { font-weight: 800; font-size: 14px; margin: 0 0 8px; }
.chart .ct small { font-weight: 700; color: var(--ink-soft); }
.bars { display: grid; grid-template-columns: repeat(5, 1fr); gap: 8px; align-items: end; height: 170px; border-bottom: 3px solid var(--ink); }
.b { display: flex; flex-direction: column; justify-content: flex-end; align-items: center; height: 100%; min-width: 0; }
.b .bv { font-family: var(--num); font-weight: 800; font-size: 15px; line-height: 1.4; }
.b .bb { width: 100%; max-width: 56px; background: #a9b4d9; border: 2px solid var(--ink); border-bottom: 0; border-radius: 10px 10px 0 0; }
.b.now .bb { background: var(--coral); }
.b.now .bv { color: var(--coral); }
.blabels { display: grid; grid-template-columns: repeat(5, 1fr); gap: 8px; margin-top: 6px; }
.blabels span { font-size: 11.5px; font-weight: 700; color: var(--ink-soft); text-align: center; line-height: 1.35; }
.blabels span.now { color: var(--coral); }

/* ③ 進捗 */
.prog { display: grid; gap: 14px; }
.row .top { display: flex; justify-content: space-between; align-items: baseline; gap: 8px; }
.row .rl { font-weight: 800; font-size: 15px; }
.row .rl small { font-size: 12px; font-weight: 700; color: var(--ink-soft); margin-left: 6px; }
.row .pv { font-family: var(--num); font-weight: 800; font-size: 20px; }
.row .pv.fast { color: var(--coral); }
.track { position: relative; height: 22px; background: #eef0f7; border: 2px solid var(--ink); border-radius: 999px; margin-top: 4px; overflow: hidden; }
.track .fill { position: absolute; inset: 0 auto 0 0; background: #a9b4d9; border-right: 2px solid var(--ink); }
.track .fill.fast { background: var(--coral); }
.track .guide { position: absolute; top: 0; bottom: 0; left: 25%; border-left: 3px dotted var(--ink); }
.legend { font-size: 12px; font-weight: 700; color: var(--ink-soft); margin: 10px 0 0; display: flex; align-items: center; gap: 6px; }
.legend i { display: inline-block; height: 16px; border-left: 3px dotted var(--ink); }

/* 注意 */
.caution { background: var(--sun-pale); }
.caution .step { background: var(--sun); color: var(--ink); }
.checks { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.checks li { background: var(--paper); border: 2px solid var(--ink); border-radius: 14px; padding: 10px 12px 10px 44px; position: relative; font-size: 14px; }
.checks li::before {
  content: "!";
  position: absolute; left: 10px; top: 11px;
  width: 24px; height: 24px; border-radius: 50%;
  background: var(--ink); color: var(--sun);
  font-family: var(--pop); font-size: 13px;
  display: grid; place-items: center;
}

/* 用語 */
.terms { display: grid; gap: 10px; }
.term { display: grid; grid-template-columns: 7.5em 1fr; gap: 10px; align-items: baseline; font-size: 14px; border-bottom: 2px dashed #d6d9ea; padding-bottom: 10px; }
.term:last-child { border-bottom: 0; padding-bottom: 0; }
.term b { font-family: var(--pop); font-weight: 400; font-size: 13px; background: var(--mint-pale); border-radius: 8px; padding: 2px 8px; text-align: center; }
.term span { color: var(--ink-soft); min-width: 0; }

.foot { font-size: 11.5px; color: var(--ink-soft); line-height: 1.65; background: rgba(255,255,255,.85); border-radius: 16px; padding: 14px 16px; }
.foot p { margin: 0 0 6px; }
.foot p:last-child { margin: 0; }
.foot a { color: var(--ink); word-break: break-all; }
.sample { display: inline-block; font-weight: 800; color: var(--paper); background: var(--coral); border-radius: 6px; padding: 0 6px; margin-right: 6px; }

@media (min-width: 560px) {
  .card { padding: 26px 28px; }
  .big .v { font-size: 30px; }
}
@media (max-width: 380px) {
  .big .v { font-size: 22px; }
  .reason { grid-template-columns: 1fr; }
}

/* サイト共通の枠（ヘッダー・フッター・一覧） */
.site-top { max-width: 620px; margin: 0 auto 18px; display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.logo { display: flex; align-items: center; gap: 8px; font-family: var(--pop); font-size: 17px; color: var(--ink); text-decoration: none; }
.logo svg { width: 40px; height: 40px; }
.site-nav { display: flex; gap: 14px; font-size: 13px; font-weight: 800; }
.site-nav a { color: var(--ink); white-space: nowrap; }
.big .v, .big .arrow { white-space: nowrap; }
.big .v.long { font-size: 22px; }
.mini .mv.long { font-size: 13.5px; }
.site-foot { max-width: 620px; margin: 28px auto 0; font-size: 12.5px; color: var(--ink-soft); text-align: center; display: grid; gap: 6px; }
.site-foot nav { display: flex; justify-content: center; flex-wrap: wrap; gap: 6px 16px; font-weight: 800; }
.site-foot a { color: var(--ink); }
a:focus-visible { outline: 3px solid var(--coral); outline-offset: 2px; }

.big.up { background: var(--coral-pale); }
.big.up .arrow { color: var(--coral); }
.big.dn { background: #eaf1ff; }
.big.dn .arrow { color: #3b6ee8; }
.chip.neutral { background: var(--paper); }

/* 増減要因のグラフ（横棒・プラスとマイナス） */
.factors { margin-top: 16px; background: var(--sun-pale); border-radius: 16px; padding: 14px 14px 12px; }
.factors .ct { font-weight: 800; font-size: 14px; margin: 0 0 10px; }
.factors .ct small { font-weight: 700; color: var(--ink-soft); }
.frow { display: grid; grid-template-columns: 8.5em 1fr; gap: 10px; align-items: center; margin-bottom: 8px; }
.frow .fl { font-size: 13px; font-weight: 800; line-height: 1.3; }
.ftrack { position: relative; height: 26px; }
.ftrack::before { content: ""; position: absolute; left: 50%; top: -4px; bottom: -4px; border-left: 2px solid var(--ink); }
.fbar { position: absolute; top: 3px; height: 20px; border: 2px solid var(--ink); }
.fbar.up { left: 50%; background: var(--coral); border-radius: 0 6px 6px 0; }
.fbar.dn { right: 50%; background: #a9b4d9; border-radius: 6px 0 0 6px; }
.fval { position: absolute; top: 2px; font-family: var(--num); font-weight: 800; font-size: 13px; white-space: nowrap; }
.frow.total { border-top: 2px dashed #d9c98a; padding-top: 8px; }

/* トップページの一覧 */
.hero { background: var(--sun); display: grid; grid-template-columns: 110px 1fr; gap: 16px; align-items: center; }
.hero svg { width: 110px; height: 110px; }
.hero h1 { font-size: clamp(24px, 6vw, 32px); margin: 6px 0 4px; }
.hero p { margin: 0; font-weight: 700; font-size: 14px; }
.list-head { font-family: var(--pop); font-size: 18px; margin: 4px 4px 0; }
.items { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; }
.item { display: grid; gap: 8px; padding: 12px; color: var(--ink); text-decoration: none; }
.item img { width: 100%; height: auto; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 12px; border: 2px solid var(--ink); }
.item .meta { font-size: 12px; font-weight: 700; color: var(--ink-soft); }
.item .name { font-family: var(--pop); font-size: 17px; line-height: 1.35; }
.item .catch { font-size: 13.5px; font-weight: 800; line-height: 1.5; }
.item:hover { transform: translate(-1px, -1px); box-shadow: 7px 8px 0 var(--ink); }
.prose h2 { font-family: var(--pop); font-weight: 400; font-size: 18px; margin: 18px 0 6px; }
.prose h2:first-child { margin-top: 0; }
.prose p, .prose li { font-size: 14.5px; }
.others { display: grid; gap: 8px; }
.others a { display: flex; justify-content: space-between; gap: 10px; font-weight: 800; color: var(--ink); background: #f5f6fb; border-radius: 12px; padding: 10px 14px; text-decoration: none; }
.others a span { color: var(--ink-soft); font-size: 12.5px; white-space: nowrap; }
@media (max-width: 520px) {
  .items { grid-template-columns: 1fr 1fr; gap: 12px; }
  .item { padding: 8px; }
  .item .name { font-size: 15px; }
  .item .catch { font-size: 12.5px; }
  .hero { grid-template-columns: 80px 1fr; }
  .hero svg { width: 80px; height: 80px; }
  .frow { grid-template-columns: 6.5em 1fr; }
  .site-nav { gap: 10px; font-size: 12px; }
  .logo { font-size: 14px; gap: 6px; }
  .logo svg { width: 32px; height: 32px; }
  .hero h1 { font-size: 22px; }
  .big .v.long { font-size: 17px; }
  .big .arrow { font-size: 23px; }
  .bubble-big h1.long { font-size: 22px; }
}
@media (prefers-reduced-motion: reduce) { .item:hover { transform: none; } }